Kylie Minogue Wines Prosecco Rose, 75cl

Product Information

If you can feel the cork pushing to leave the bottle already, get a glass ready. Otherwise, with the bottle gripped in one hand, slowly pull up the cork with the other. It may be quite stiff at first – if so, alternate pulling and twisting motions – but as you go you'll start to feel the pressure from within helping you out. What’s the second reason? The second reason is that Kylie seems to take winemaking seriously. The prosecco is one of nine wines she sells, with the others including a “plush and juicy” merlot, a “layered and creamy” chardonnay and an organic brut reserva cava with “pronounced biscuity flavours”. According to brand owner Benchmark Drinks, Minogue recently hit her million bottle milestone, making her collection one of the fastest-growing and most successful wine brands to have launched in Britain. A supermarket, celebrity wine can be one of two things- overly hyped because of the heavy marketing or, a really surprisingly good wine with plenty of hype for all the right (tasty) reasons. Do say: “Kylie’s prosecco is best enjoyed with lightly spiced Asian food, such as satays, Balinese curries or pad thai noodles.”

When opening a bottle of prosecco, remember it will behave far better and more predictably if it has been left to sit and chill for a few hours. Warmth and/or rough handling both make for an explosive cork situation, meaning more mess and waste. Fizz should go into glasses, not onto ceilings.

Disclaimer

I wonder how traditional winemakers feel about this. Probably the same as traditional children’s authors when celebrities started churning out books as an additional revenue stream (Kylie published The Showgirl Princess in 2006), or fragrance houses when celebrities did the same with scent (Darling by Kylie Minogue was released in 2007).

Pop singer Kylie Minogue has secured another hit for herself, this time in the world of wine as her Prosecco rosé has become the number one brand in the UK after just 10 months, according to Neilson data. The alcohol-free drink is, apparently, Kylie’s tipple of choice from her own selection. So we decided to put both of these drinks to the test (we know, it’s a hard life). Kylie received a special commendation at the drinks business awards for best launch of the year alongside Benchmark Drinks. One judge said of the launch, “if there was one product launch that really captured the headlines this year, then it was Kylie’s wine,” said one judge of this entry, with all agreeing that the brand had done well in winning over both consumers and critics. They also admired the brand’s impressive sales stats and bold expansion plans.It’s ideal for people who don’t want to feel like they’re missing out if all their friends are having the alcoholic version, perhaps because they’re the designated driver, they’re doing Dry January or trying to cut down on alcohol. The product description calls it: “An elegant sparkling Prosecco Rosé with notes of fresh strawberries, raspberries and blossom. Brightly textured and crisp palate with a refreshing citrus finish. Vegan friendly.” Minogue’s full rosé range will be available at Harvey Nichols, Sainsbury’s, Morrisons, Tesco and Ocado. Oh, here we go, another celebrity with a vanity alcohol brand. Is this a vanity alcohol brand, though, or is it the nation’s favourite alcohol brand?

The Prosecco Rosé comes from Gambellara, Italy, and is 85 percent Glera and 15 percent Pinot Nero. The first thing you notice about it is the unusual bottle, which is covered with little hearts. I like it so much I’ve turned it into a candle holder, now the drink inside is long gone. However, it might be a bit too girly for some consumers – especially with the kiss on the cork as well.Kylie’s No Alcohol Sparkling Rosé has a plain bottle but the prominent zero indicating it contains zero percent alcohol is in the shape of a heart. It is described as “a complex and finely balanced sparkling rosé, minus the alcohol.”

Ever since I completed my WSET Level 1 Award in Wines I've had people coming to me for my expert opinion on certain wines, and the one I'm asked the most about is a celebrity wine that people typically say surprised them. Kylie Minogue released a range of wines and the Prosecco Rose has been building up a lot of hype. Kylie Minogue: Aussie soap fan favourite, pop music superstar, style icon – and, since 2020, creative director of her own wine brand. The singer launched her eponymous wine range in the UK with a southern French rosé on 28 May last year to coincide with her birthday, and in less than a year has expanded the brand to include an organic Cava, Margaret River Chardonnay, Côtes de Provence rosé, Languedoc Merlot and Gascony Sauvignon Blanc. It’s only 22 calories per 100ml – which is around 80 fewer calories per glass than a standard glass of Prosecco – making it a delicious, lighter alternative. It was really refreshing and had notes of fresh strawberries. Like the other drink, it had a pleasant amount of fizz and it was enjoyable to drink, even on its own.

Did you say there was a third reason? Oh, yes. It’s that wine is difficult, people are stupid and sometimes it’s just easier to buy a bottle of something if it’s got a pop star’s name on it. I have been incredibly touched by the joy our wines have brought to so many people in the last year, and am excited to release our new 2020 rosé vintages including a very special Prosecco rosé,” she added. And who are Kylie’s celeb competitors in this arena? Graham Norton has a prosecco. So do the Delevingne sisters. And Amy Childs, who used to be on The Only Way is Essex. Again, why? Well, there are three possible reasons for this. The first is that it’s actually good. And, who knows, it might be. After all, Decanter has called it “lively, fresh and a little fruitier on the palate”. Staying in alone and meticulously researching different wines on the internet until you have achieved a reasonable level of proficiency? Sure, or that.